Our Team

Joe Butera

Founder/Chairman

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Joe Butera

Founder/Chairman

Successful Entrepreneur in the Niagara Region for almost 50 years.
Experience in land development, construction and automotive.

Kia Canada’s first Kia Dealers, since 1999 and a multi-year winner of the Kia President’s Award through Cardinal Kia.

Luciano Butera

CEO

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Luciano Butera

CEO

With over 30 years of experience in automotive retail and financial services, Luciano is a seasoned executive known for driving strategic growth and operational excellence.

A former leader at NextGear Capital and former Group General Counsel & Head of Enterprise Risk for Cox Automotive Canada and Brazil, Luciano brings deep expertise in legal, compliance and enterprise risk management.

A member of the Ontario Bar for more than 20 years, Luciano also serves on OMVIC's Industry Advisory Board, contributing to the advancement and integrity of the automotive industry.

Moe Eftekhari

COO

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Moe Eftekhari

COO

Over 20 years experience as an award-winning operator for both Kia and Mitsubishi brands.
Kia Canada’s Top EV Retailer for all Western Canada.
Grew Cardinal Kia in Niagara Falls to be the #1 Import brand in Niagara Falls.

Matt Butcher

Vice President

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Matt Butcher

Vice President

Over 15 years experience of managing award-winning parts and service teams.
Record-breaking fixed operations performance resulting in top national CSI scores.

Hands-on operational change-agent, executing on best after-sales service and support.

Nouman Sheikh

CFO

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Nouman Sheikh

CFO

Stephanie Reece

Director of Operations

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Stephanie Reece

Director of Operations

A seasoned executive in human resources, bringing over 10 years of experience to her role as Director of Operations. With a proven track record in employee experience, system and process optimization and strategic people and operational management, she is dedicated to creating award winning teams, fostering a positive workplace culture, enhancing efficiency and driving organizational excellence.

Her strategic vision and hands-on approach make her a key player in ensuring seamless business operations and creating sustained growth for our Group at Northern Roads.

Tom Tavano

Director of Accounting

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Tom Tavano

Director of Accounting

Over 20+ years of strong financial and accounting experience within the Niagara Region managing comprehensive financial functions across multiple companies.

10+ years of automotive Controller experience and an overall strategist who works well under pressure and operating within dynamic scale up environments.